Dove Evolution, The Ugly Truth

This week I revisited one of my favorite videos and ads of all time. This ad is the reason that I switched to using Dove products, specifically the Dove men's body wash. Since then I have switched to a different, more masculine brand, but who cares about that anyway.

In this video, you will see a seemingly average woman go from a four to a ten on her appearance with the help of makeup artists, hair stylists and digital image retouching experts. The aim of Dove in this video, is to expose the truth of advertising beauty products to women in print media. Their simple message is that beauty is in everyone. It's a powerful message built on self-esteem.

I visited Dove's website and was very pleased with the brand's vision statement: "Dove has a vision of a world where beauty is a source of confidence, and not anxiety. Join the conversation to support positive self-esteem."

Dove partners with other organizations such as The Boys and Girls Club, Girls Inc., and the Girl Scouts in their social initiatives. 

If you like what you see, shop online at www.dove.us. If you happen to be a man reading a gay man's blog, good for you. You may want to visit www.dovemencare.com,